Arts Economic Impact study for Napa County by Americans for the Arts FY 2008

Sponsors

Sato Foundation Jewish Community Fosters Foundation California Arts Council National Endowment for the Arts California Arts Council Napa Valley Community Foundation Hewlett Foundation Americans for the Arts Napa Valley Heritage Fund Koret Foundation

Cultural Plan

Strategic Direction #1
BUILD EFFECTIVE AWARENESS OF THE ARTS

The intent of this strategic direction is to build a larger audience for the arts by engaging the local community, strengthening partnerships and leveraging resources within the arts sector and between our cities, and realizing the potential impact of cultural tourism.

Goals

  1. Increase local awareness of the arts sector. Objectives:
    1. Expand functionality and visibility of ACNV Online Arts Calendar as common resource to reach local audiences.
    2. Develop and implement a community awareness campaign for local arts, using the resources of the art sector, cities, Convention & Visitors Bureau, hospitality industry, vintners and business communities.
    3. Discover and use local natural and historical resources, as well as new development, as a means to promote and celebrate local arts.
    4. Engage and educate local and regional media on arts offerings, and on the importance of arts to the Napa Valley community.
    5. Increase public participation in city and county meetings.
  2. Increase cultural tourism. Objectives:
    1. Expand functionality and visibility of www.nvarts.com (the ACNV Online Arts Calendar) as common resource to reach regional, national and international visitors.
    2. Build on the community awareness campaign by developing and implementing a joint marketing/PR advertising campaign for Napa Valley arts, targeting regional, national and international visitors, and using the resources of the art sector, cities, CVB, hospitality industry, vintners and business communities.
    3. Identify and support distinctive programs and events that act as a draw for cultural consumers to Napa Valley.
  3. Improve the coordination and communication between arts organizations. Objectives:
    1. Promote local organizations' use of ACNV Online Arts Calendar for planning future events and exploring future partnerships.
    2. Provide opportunities for arts leaders and staffers to meet for networking, facilitating potential partnership between members.
    3. Develop incentives and rewards for partnerships and cooperation through policies for funding and resource development.