What's in ARTS '11 for me as a Presenter?
To build cultural tourism in Napa Valley, celebrate and support local arts and culture, and to promote Napa Valley as a high quality arts destination. Understanding the bigger picture of arts and culture promotion will make us more financially viable, and create a stronger bond as a community. See also the Media Kit which explains ARTS '11 marketing benefits for Presenters in detail.
How can I get more involved in overall planning of ARTS '11?
Join the Steering Committee. The Committee has formed for this year; contact ACNV to express interest in joining next year. By becoming a Steering Committee member, provides you with networking, and bird's eye view of marketing opportunities. Your contributions can ultimately benefit your organization and the arts & culture community as a whole. You must reside in Napa County and attend the quarterly NV Arts & Culture Coalition meetings.
Can I still gain the marketing benefits of joining ARTS '11 if I don't have an event?
Yes, if you are hosting ongoing events and/or exhibition/s. We're launching a special Ongoing Events & Exhibitions page on NVarts.org and in the Digital Catalog. Click here to view the "Ongoing" planning page (in progress).
How much does it cost to be an Event Presenter in ARTS '11?
ACNV membership: $50 for individuals, artists and schools; $150 for non-profits and galleries; $250 for businesses. Advertising in the Digital Catalog is an additional cost [click here]. Overall ARTS '11 sponsorship, [click here].
How many events can I promote upon joining?
As many as you wish.
Why is ACNV charging to be a part of ARTS '11?
Annual membership funds (in part) the costs associated with producing the program.
Can I still join ARTS '11 if I don't know my event details yet?
The beauty of Web marketing is that you can submit your event and receive instant promotion. When you are ready, you may join at any time. However, your event may not get into the Digital Catalog, but it will definitely be on NVarts.org.
I'm a Visual Artist; do I have to pay a percentage of my artwork sales to ACNV?
No.
Why should I join Arts Council Napa Valley?
Your membership funds (in part) a variety of great ACNV programs. Click here for ACNV Programs' overview.
Are all ARTS '11 Event Presenters members of ACNV?
Yes. Click here to join.
What is a Digital Catalog?
A Digital Catalog is a book but online. The biggest benefit to digital catalogs is that they are dynamic; links are clickable, embedded videos, pages that flip like a magazine, and interactive features similar to websites. Have an iPad? Digital Catalogs are great for those too!
How will I be able to find the Digital Catalog?
The Catalog will be available on NVarts.org in the beginning of September 2011.
Can I advertise in the Digital Catalog in addition to my event listing?
Yes. Click here for information.. Those who purchase ads, will also get there event featured free on the home page of NVarts.org.
Are there any free marketing opportunities?
Yes. You may submit video from your event you had last year to promote your event this year, video about your venue or anything related to your upcoming event free-of-charge to be embedded in the Digital Catalog. To submit video, please utilize YouSendIt.com and email to:
Robin Parker of Augustine Ideas:
rparker[at]augustineideas[dot]com
Kristine Cummins of ACNV:
marketing[at]artscouncilnv[dot]org
When's the best time to schedule my event?
View the Planning Calendar and see what's already scheduled and plan accordingly.
How can I participate when I own a B&B, winery or restaurant?
• Host an arts and/or cultural event.
• Partner with an arts/culture organization to create discount packages for visitors.
• Help market ARTS '11 events by providing Teaser Cards in your welcome area.
Is ACNV having kick-off and finale events?
The Steering Committee decided to highlight multiple events dated around the 1st and 30th to raise overall awareness of the month-long festival as opposed to focusing on one event for the kick-off and one for the finale.
Is ACNV hosting an ARTS '11 event?
ACNV is co-hosting "Napa County Reads" event on October 25th, and presenting ARTS '11 overall. In 2010, Arts Council's "Meet the Makers" photo exhibition was the kick-off event - which is now scheduled for January 2012.
What is the least and most represented types of events?
The most represented type of event is music with literary events the least. We need more literary arts events!
How many people should I expect at my event?
Your guess is as good as ours. Roll out your marketing plan and hope for the best.
What if I don't have a location to display my art or perform?
Look on the Planning Calendar and possibly partner with an already scheduled event.
Can I serve alcohol and food at my event?
Yes. However, if you are planning on selling alcohol you must obtain a permit (Info/City of Napa).
Click here for Food Vendors at Temporary Events (PDF).
With 190 events in ARTS '11 so far, how is my event going to stand out?
Every event is like a person: unique, has it's own following of friends and flavor - there are people for every event. ARTS '11 invites events from free to cost, multi-cultural events, events for all ages from children to seniors, from American Canyon to Calistoga and the outlaying areas of Angwin and Deer Park. Marketing is key: it is very important to have a catchy title to your event and a great accompanying photo or art to help make yours stand out. Events will be listed in date order.
Why is ACNV not printing a catalog this year?
By not printing a catalog, ACNV is able to have a budget to roll out a wider variety of new media marketing methods including creating a Digital Catalog that is just like a printed piece, printing 25K boutique and memorable keepsake teaser cards, intensive social media marketing and creating a memorable video documentary and more. Click here for Media Kit.
Can I phone-in, email or fax my event information?
No. Please submit your event information through the online Submit Event/s form.
Can I make changes to my event details?
You can make changes at any time to your event listing on NVarts.org. However, the Digital Catalog will be published in the beginning of September and once it's published, no changes can be made. .
How can I get a stack of the printed Teaser Cards?
Teaser Cards will be distributed at all ARTS '11 venues, and Napa Valley (and significant Bay Area) visitor centers, as well as NV Chambers of Commerce. If you interested in having Teaser Cards to help promote ARTS '11, please
.
As an ARTS '11 Event Presenter, do I have to market my own event?
Yes. ARTS '11 marketing should be "icing on the cake". If you're new to marketing there's quite a bit of tips on the net - here is a quickie "10 Top tips". Don't forget to take photos of your event for next year's marketing!
I see "co-branding" as the 3rd step in the sign-up process - what is that?
Co-branding is placing an ARTS '11 logo, statement, and Web banners on your event's marketing media to raise awareness of the overall festival. Co-brand information.
Why do I have to co-brand my marketing materials?
Placing ARTS '11 co-branding statements and logos on media pieces shows the world we're a community team promoting arts and culture.
Are you printing signs for my event venue?
Yes. There will be tabloid, legal and letter-sized signs available upon request
[].
Kristine Cummins
ARTS '11 Marketing Director
Office: 257-2117 x4
ACNV, Where's the hot-dog stand and the restroom at this festival you're hosting?
Now, if you've read this far, you deserve something - not sure what!
