| Wed, Aug 24 | Digital Catalog Event Listing Inclusion |
| Any Time | NVarts.org ARTS '11 Event Inclusion |
| Wed, Sept 7 | NVarts.org Website Launch |
| Wed, Sept 21 | Digital Catalog Publish on NVarts.org |
| Fri, Sept 23 | Boutique Print Teaser Cards available for distribution |
| Fri, Sept 23-onward | Teaser Cards distribution to all venues/presenters, visitor centers & chambers of commerce in Napa Valley and major visitor centers in Bay Area |
| Sat, Oct 1 | ARTS '11 Begins |
| Mon, Oct 31 | ARTS '11 Ending |
| Fri, Nov 11 (tentative) | Presenter's Celebration Party |
