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2015-2017 Napa ARTwalk Announces New Otocast Audio Tour & Redesigned Website

Aug. 06, 2015 | Arts Council Napa Valley

As part of the current two-year exhibition of the Napa ARTwalk, the City of Napa and Arts Council Napa Valley have implemented two newly designed information tools, both free to the public.

Each year the program has had an accompanying smartphone audio component for self-guided tours. For this exhibit, Napa ARTwalk has partnered with Eric Feinstein, founder of Otocast, a platform for mobile tours that will highlight not only the art sculptures, but other points of interest and locations in Downtown Napa right from your smartphone. Feinstein has shared his new audio tour app with many similar arts programs across the country including the outdoor sculpture programs at: The Ruth Bancroft Garden in Walnut Creek, CA; the City of Hamilton, Ohio and in nearby Pyramid Hill; as well as art and historical tours in Austin, TX, New York and Chicago.

Via Otocast, members of the public can access information about the program and hear about the individual pieces. Many of the 14 Napa ARTwalk artists themselves were able to record their own statements about their work, making the tour that much more personal. The smartphone app is free to download on iTunes or Google Play.

“It’s great to be part of the Napa ARTwalk team and enhance the experience for people exploring the area and discovering the pieces,” says Feinstein. “The artist narratives really enhance the experience and let people connect with the art in new ways. It’s also great to see the platform offering people outside of Napa the ability to experience ARTwalk no matter where they are in the world.”

Olivia Everett, Arts Council Napa Valley CEO concurs, saying, "It is very exciting to see this next evolution of the Napa ARTwalk… ACNV is very proud to be a part of this growing program and the conversations it starts."

The public is also invited to discover more about the program online at www.NapaArtWalk.org, the website recently redesigned by local design firm, Nixie Agency. Photos, sculpture and artists information, a downloadable walking tour map, and press archives are now accessible on the new website. Current maps are also available to pick up for free at numerous locations in Napa, including the Napa Valley Welcome Center (600 Main Street) and from the major program sponsors: Napa River Inn (500 Main Street), Westin Verasa Napa (1314 Mckinstry Street), Andaz Napa (1450 First Street), Embassy Suites Napa Valley (1075 California Street) and The Meritage Resort & Spa (875 Bordeaux Way).

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Arts Council Napa Valley 501(c)3 is funded in part by the California Arts Council, a state agency, and the National Endowment for the Arts, a federal agency.

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