Virtual Conversation: Cultural Tourism – Funding, Measurements and Why

Americans for the Arts | Online (On Demand) |

About this Virtual Conversation

Cultural Tourism is an effective strategy for communities to strengthen their local economy and a part of making their city a cultural destination.

Building on the conversation at the Americans for the Arts Annual Convention in Boston, join us for an informative and lively discussion around the impact of cultural tourism and how to evaluate efforts. Jonathon Glus, President and CEO of Houston Arts Alliance and Sheri Chaney Jones, President and Founder of Measurement Resources Company, will share their insight and experience and answer your questions about funding and evaluating cultural tourism programs.

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Arts Council Napa Valley 501(c)3 is funded in part by the California Arts Council, a state agency, and the National Endowment for the Arts, a federal agency.

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