The City of Napa Art Walk Seeks New Works

The City of Napa, CA is seeking up to 10 temporary installations for the sixth Napa Art Walk outdoor artwork exhibit.

Call for Entries

The City of Napa, CA is seeking up to 10 temporary installations for the sixth Napa Art Walk outdoor artwork exhibit.

SPONSOR: City of Napa
LOCATION: Downtown Napa, California
EXHIBITION TIMELINE: June 2019 – April 2021
ELIGIBILITY: This opportunity is open to established professional artists residing or working in AZ, CA,
CO, NM, NV, OR, UT or WA; age 18 and older. All submissions must be previously completed artworks.
No artwork proposals for yet-to-be-created art will be accepted.
ARTIST HONORARIUM: $2000 to cover any associated travel and installation costs.
APPLICATION DEADLINE: All entries to be submitted via Café via MIDNIGHT, Pacific Standard Time,
on or before November 30, 2018.

The Napa Art Walk is a curated walking tour program that showcases regularly rotating installation art
throughout downtown Napa, California. This program is designed to enhance the local environment and
promote the understanding and enjoyment of public art by inviting artists to temporarily exhibit select
works in downtown Napa. The first Art Walk launched in 2009, and collections rotate every two years; the
2019-21 exhibition will be the sixth rotation in this program.

 Create exciting, appealing and harmonious public environments by integrating outdoor art into
public spaces;
 Showcase public art that celebrates Napa’s historical, socio-cultural and aesthetic values;
 Preserve and enrich Napa’s cultural environment;
 Enhance the character of Napa through visibility of community-valued artworks;
 Promote public participation and interaction with artists and artwork; and
 Stimulate the downtown economy through increased pedestrian activity and positioning Napa as
an art destination.

The previous five Napa Art Walk exhibits are exceeding these goals. In addition to successfully generating regional and national media coverage, several participating artists’ work has been sold to private collectors, and tours facilitated by local groups and tourism alike regularly explore the Art Walk. To enhance the usability and visibility of Napa Art Walk, the City partnered last year with Otocast, a mobile app program which provides information about each of these pieces and the artists, (Voices of Napa Art Walk Artists). The Otocast app may be downloaded on any smart phone to find “Napa, CA Napa Art Walk” and hear about the art and surrounding points of interest in the current exhibit.  Images of the artworks, a printable brochure and map, and links to the audio tours from current and past exhibitions
may be found at Napa Art Walk.

All pieces submitted for the sixth Napa Art Walk should integrate and embody a specific sense of place. It is important for public artwork in Napa’s urban center to offer a source of inspiration and pride for tourists and the community alike, as the valley navigates consistent population and industry growth, revitalization and reconnection after natural disasters, and its prominent role in the world of travel and wine culture. Artwork should invite the conscious and subconscious human connection to its physical, historical, social, natural and/or imagined surroundings. Selected works will offer a chance for the viewer to contemplate where the art is positioned in the world on micro and macro levels. A strong sense of place is often tied to recollection of habit or customs, and provokes aesthetic, tactile, or emotional responses. The aim of this installation series is to prompt the public to identify their own symbolic and literal relationship to the environment(s) in which they live, and to inspire a recognition or creation of experience tied to the place in which the artwork resides. A significant sense of place can motivate the individual and the masses to take ownership of their stories, to empower communities, and to spark understanding in our collective experience in shared spaces. Artists shall provide a short written statement (up to 150 words) as part of their submittal explaining how their piece addresses and illustrates the theme. 

Artworks will remain on view for a period of approximately two years (July 2019 – August 2021), during which community members and visitors may vote online to select one artwork for the “People’s Choice Award”.  This award is announced in spring prior to close of the exhibit. The winner of the People’s Choice Award will receive a Proclamation from the Napa City Council and gifts from local merchants and hospitality partners. Past prizes have included overnight getaways, dinner for two at an acclaimed restaurant in Napa, spa treatments, and gift certificates.

Printed and downloadable brochures with a map of art locations enable self-guided viewing of the exhibition, and volunteer docents lead Napa Art Walk tours. The pieces are on display 24 hours a day, though viewing of some may be restricted to daylight.

The following will be also provided to increase public awareness of this exhibition:
 Grand Opening reception / Meet and Greet with the Artists
 Media releases
 Printed and downloadable brochures
 Napa Art Walk Website
 The “DoNapa” website, social media and blog postings (

 Features on the City of Napa (, Arts Council Napa Valley
 Calendar listings
 Docent-led tours
 Inclusion in media and school tours
 Artwork plaques
 People’s Choice Promotion
 Instagram account dedicated to the Art Walk

There is an opportunity to have one-on-one conversations with the artists during their time in Napa – akin to the popular “Inside the Actors Studio” format.  These will be voluntary and at the convenience of the artist. In coordination with Arts Council Napa Valley, we will organize small group gatherings for interested parties to meet the artists, ask questions, and hear about their work and interests. These events will be held in the homes and/or offices of local artists and art supporters, and will be organized as installation schedules are finalized.

Among twenty potential sites situated along primary pedestrian corridors in downtown Napa, ten will be finalized to best match the chosen artworks. All sites are a brief distance from one another, and several are on or near popular visitor destinations such as the Oxbow Public Market, Napa Mill, and Napa River Inn. Busy pedestrian walkways, bridges, the riverfront, and plazas serve as accommodating and attractive sites that elevate the artwork while simultaneously integrating it into the cityscape. The route is not limited to walking, but strollers, wheelchairs, bicycles and any other necessary assistance can be easily accommodated. The route may be enjoyed as a loop or customized by the individual viewer(s) to meet specific preferences and/or logistical restraints.

Generally, Napa Art Walk sculptures are mounted to concrete pads and secured by bolts or brackets.

There are a variety of pad sizes used in the current exhibition:
 Large Square: 12” high x 60” long x 60” wide                    
 Medium Square: 12” high x 48” long x 48” wide                    
 Large Rectangular: 12” high x 96” long x 36” wide       
 Medium Rectangular: 12” high x 65” long x 36” wide                 
 Round: 16” high x 30” diameter                      

Each submitted artwork should indicate a proposed size and dimension for a pad from the list above, as well as the method for securing it. Ideally, there should be no more than 4 bolts necessary to secure the art, and bolt locations should fit within the perimeter of each pad, as shown on the diagram below. To the extent feasible, each template should contain holes for 4 bolts fashioned in a square or diamond pattern. The City reserves the right to change an entry’s pad size specification if another is more appropriate. If the installation template as noted and/or plan is not provided, the submittal will be disqualified.  The City will determine the location of each artwork based on its size and dimension for the designated space, as well as setting and other factors. No location changes will be permitted once the final sites have
been selected. The footprint of the artwork must be smaller than the length and width of the pad so that there is at least a
6” wide border of clear space at the edges of the pad.  For instance, on a large pad (60” x 60”), the artwork’s footprint must be no larger than 48” long x 48” wide. On a medium pad (48” x 48”), the artwork’s footprint must be no larger than 36” long x 36” wide. Any projections beyond the perimeter width of the concrete pad must occur at heights no lower than 7 feet from the ground to avoid pedestrian conflicts.  All artworks must securely attach to the concrete pads.  All sculptures must be designed with tabs or other devices that can be utilized to secure the artwork to the concrete.   Artists will be responsible for bringing all hardware necessary to secure the piece to the concrete pad, including bolts, brackets, etc. as well as a hammer drill equipped with bits to accommodate the piece if utilizes atypical size brackets or bolts. The artist will be responsible for any necessary hardware purchases prior to the scheduled installation. Artworks must weigh no more than 2000 pounds. If necessary, City staff will provide a crane to position a sculpture.

Upon installation of the artwork, the artist or artist representative must remove and store or dispose of all packing and crating materials. A plaque with the artist name, studio location/home, sculpture information, and map number will be provided and installed by the City upon installation of the art work.  Several of the locations include on-site lighting, while others are illuminated by nearby streetlights and building lighting. This year, there is an opportunity to install custom outdoor lighting for select pieces that may not otherwise have sufficient lighting at night.

All artwork may be listed for sale during the exhibition with permission from the artist. The City emphasizes the availability of artworks for sale as part of its ongoing publicity efforts and will collect a 10% commission on all sales resulting from the exhibit. This commission will be used to advance the Napa Art Walk program in the future. Sold artworks must remain on site for the duration of the exhibition. Five pieces in past Napa Art Walk exhibits have been purchased by private parties.

Each selected artist will receive an Artist Honorarium of $2,000 to assist with transportation, travel and other expenses; $1000 will be paid upon artwork installation in 2019, and $1000 will be paid upon artwork de-installation in 2021, at the end of the exhibition.

The City of Napa is in the heart of Napa Valley, a world-class winegrowing region and travel destination. Located along the banks of the Napa River, Downtown Napa is emerging from its origins as a civic district to a vibrant hub of beautiful hotels, charming inns, exceptional culinary establishments and wine-tasting rooms, all enhanced by the arts, parks and entertainment. Downtown Napa boasts over 80 restaurants, 35 wine tasting rooms and bars, and over 20 exciting live performance venues. Napa is a popular year-round destination for visitors from the region and all over the world. Over three million visitors travel to Napa Valley every year, with nearly two-thirds staying in Downtown Napa’s 23 luxury hotels and B&B Inns. A portion of First Street is currently under construction as part of a major retail shopping center renovation called “First Street Napa”, which includes The Archer Hotel, Charlie Palmer Steakhouse Restaurant, a mix of retail shops and cafes, and inviting outdoor spaces.

Since 2010, Napa has launched several new arts programs including: Art on First, a temporary art installation series on First Street in storefront windows; Napa Valley Arts in April, bringing the arts and special events together throughout Napa Valley each April; and of course, the popular Napa Art Walk. The Napa City Council also instituted a Public Art Ordinance, with a 1 percent public art fee required on new development, and appointed a Public Art Steering Committee. The first City of Napa Public Art Master Plan was approved in June 2014, and the first Public Art Steering Committee art project, “First Street Art Benches” was completed in 2015, with nine custom-designed benches created by Berkeley, CA artist Eric Powell. The City is presently nearing final design for the renovation of Dwight Murray Plaza, one of the most visible and popular plazas located on First Street. Public art is expected to be a major component of the plaza; professional artists are now preparing their submittals for final selection.


Applicants must be established professional artists currently living or working in Arizona, California, Colorado, Nevada, New Mexico, Oregon, Utah or Washington. They must be at least 18 years of age. Napa Art Walk jurors, City employees and their immediate family members are ineligible.

Artists will be responsible to deliver the selected artwork to the site and install the artwork in late May to early June 2019, by appointment, to be coordinated with the City of Napa. Although the artist will be the primary installer and will direct the installation, the City of Napa will provide staff for installation assistance and equipment (if needed) in accordance with the artist’s Art Installation Plan. Artists must provide any and all hardware that is required for the installation, including bolts, brackets, hammer drills, cleaning brushes, etc. Artists will be responsible to pick up their artwork within 30 days of the exhibition’s closing date, to be coordinated with the City. Although the artist is the primary de-installer during de-installation, the City of Napa will provide staff assistance and equipment to de-install artworks if required. Selected artists must enter into an agreement with the City of Napa (see attached “Sample Agreement”). Artists are encouraged to carry insurance to cover potential damage to their artwork. As an alternative, artworks may be insured by the City of Napa up to the stated estimated insurance value, with a maximum of $75,000 per artwork, while artworks are exhibited or stored by the City of Napa. Please note, the City’s policy has a $5,000 deductible, so any damage to artworks below this dollar level is the artists’ responsibility to repair at the artists’ cost.  The Artist shall provide an appraisal affirming that the insured value has been appropriately determined. The City’s insurance coverage excludes damage resulting from shipping the artwork, faulty construction, construction or materials that are inappropriate for long-term outdoor display, installation or removal of the artwork. Artworks must be structurally safe for the general public, including children. Artworks must be extremely
durable in outdoor conditions and maintenance-free for the period of the exhibition. If, however, occasional cleaning or other maintenance is necessary, the artist must agree to keep the artwork in good aesthetic and operating condition by performing regular maintenance. Beyond regularly scheduled maintenance by the artist, the City may contact the artist to inform him or her that the artwork is in need of
maintenance. In that case, the artist — or his or her designated representative — must tend to the artwork within two weeks of receiving notice. If the artist does not respond to the City’s request within the specified time frame, the City may take actions as appropriate and necessary to clean, repair or remove the artwork in order to prevent damage from occurring. If damage to an artwork causes a public safety concern or is a continuing attractive public nuisance that results in undue maintenance calls, the City reserves the right to remove the artwork from Napa Art Walk. The artist will be notified in advance if this type of action becomes necessary.

Only completed artworks are eligible. Conceptual artwork proposals will not be considered. All artworks must be ready for exhibition at installation. Any artwork that cannot be installed by the installation deadline will be disqualified and the artist will forfeit the honorarium.

Artworks will be selected on the basis of the following criteria:
 Artistic merit, including artwork concept, design and craftsmanship as well as the artist’s
 Artistic context, including the interpretation of the theme and how effectively the work
contributes to the overall exhibition’s variety of media and artistic approaches;
 Maintainability, including the artwork’s durability and safety in the public realm, structural and
surface soundness, materials, resistance to vandalism and weathering, and limited or lack of
maintenance requirements;
 Location context, including artwork’s appropriateness within the public realm and its ability to be
accommodated on one of the sites;
 Responsiveness to the overall vision for embodying a sense of place.
 Responsiveness to size and weight criteria as specified above.

Artist submissions will be accepted online only via CaFÉ. The submittals will be screened for responsiveness to the Selection Criteria, and submittals that do not respond to the criteria will be eliminated for consideration by the jury. The City may require follow-up information from the artist regarding the submittal before a final selection can be made.  A select jury of three art professionals will review the submissions and make recommendations for selected artworks to the City Manager, who will approve selections.

All submissions must be made online at:

Incomplete Submissions will not be considered. Complete Submissions must include the following:

1) Images 
Artists may submit up to 3 artworks, with 3 views each, for a total of 9 images maximum. Images should
accurately represent the work size, including height, span, and ground clearance. At least one image per
submission must include the artwork with an adult person next to it for scale. 
The City reserves the right to use images of selected artworks and/or the exhibition for publicity. Please
specify image credits as necessary.

2) Image list & Description

Artists will provide an image list including the following for each artwork:
 title
 date of completion
 medium (please be specific)
 dimensions (height x width x depth)
 weight
 fair-market (retail) value
 Insured value (with appraisal documentation)
The Artist must install the artwork with the dimensions as submitted in the entry. There will be no departure from the size as submitted by the Artist.  For example, if an Artist has created duplicate works in more than one size, only the submitted version shall be installed if selected.

For each artwork submitted, please provide a short description (up to 5 sentences) of the piece and any aspects of the work that may not be obvious in the images, or any other relevant information.  This information is useful for the jury panel, and may also be used in the audio tour recording and brochure description.

3)  Statement Regarding “Sense of Place”
Artists must provide a short written statement (150-word maximum) describing how each piece incorporates a unique sense of place, as described above. Artists may include various photos of the artworks to illustrate the association with this concept in addition to the written statement.

4)   Art Installation Plan
 An installation plan for each entry must be submitted.
 Please specify the appropriate pad size, as outlined on page 3, “Pad Specifications”.
 Installation plan should specify the weight of each artwork and clearly illustrate the method of
installation, including identifying the points of attachment to the pad.
 Please provide detailed information about the type of the hardware to be used for the attachment
and clarify how such hardware will be made secure from vandalism.
 Larger works of art that require engineering components in the footing or base should be clearly
noted. Include engineered drawings if available.

5) Artist Resume
Like the descriptions and theme statements, information in the artist resume may be used in Napa Art Walk collateral, our Otocast tour narratives, and on the website.  Artists may be asked to record their own information for the project, which adds value and personal interest for our audience.

E)   PROJECT TIMELINE (some dates subject to revision)

Submission Deadline:                                      November 30, 2018
Jury Meeting Date:                                          Dec 11, 2018
Selected Artist Notification:                             January 2019
Agreement Executed:                                      February–March 2019
Artwork Delivery and Installation:                    May and early June, 2019, by appointment

Exhibition Opening Date:                                June 2019: Date to be announced
Announcement of People’s Choice Award:     April 2021
Exhibition Closing Date:                                  April 2021
Artwork Pick Up:                                              April 2021, by appointment

For more information about Napa Art Walk and images of artwork sites (subject to change):

For questions about the Call for Entries, please contact:
Chelsea Ritter-Soronen, City of Napa Public Arts Coordinator