Digital Marketing Designer

KeepTruckin | San Francisco, CA | Standing Offer

About the Job:



As a Digital Marketing Designer you'll own digital ad creation. You'll sit on the Brand team report to the Creative Lead, but collaborate closely with the Growth team to produce digital assets for advertisements and email marketing. Your role will focus on designing on-brand assets with the intent of improving performance. You will work with Email Marketing Managers, Digital Marketing Managers and Copywriters to develop concepts for campaigns, design assets, monitor performance and iterate designs.
 

Responsibilities:



Own Digital Ad Creation:

  • Performance-focused design: building a creative strategy and develop digital assets aimed at hitting key performance metrics (e.g. click-through rate, conversion rate, activation rate) across social media platforms, native ads and display, and email)
  • Create ads that clearly communicate KeepTruckin's value to new and existing customers and markets
  • Create a bank of ads and optimize quickly based on testing results
  • Manage and design projects that are on brand, with limited lead time
  • Work closely with the Performance Marketing, Product and Creative teams to develop design concepts and build performance ads that drive consumer/advertiser acquisition on our digital channels
  • Leverage data to optimize and determine ways to improve strategy and messaging and overall creative process

Email Marketing Design:

  • Work directly with the Email Marketing Manager to introduce new and innovative designs
  • Design dynamic emails and email templates in Pardot
  • Measure the success of email design efforts using key data metrics
  • Stay up to date with the latest email marketing best practices and technologies

Qualifications:


 

  • 5+ years of experience designing paid marketing assets for brands (digital media, tech or online ad agency experience preferred)
  • Strong visual communication skills and the ability to think strategically about how to drive interest and conversion
  • Proficient knowledge in Photoshop, Illustrator, InDesign, Sketch and Affect Effects for animation and motion
  • Experience in HTML5 ad creation and CSSExperience in Google Web Designer is a plus
  • Experience working quickly and efficiently, and keeping pace in a lightning-fast startup environment
  • Experience working with writing partners to develop concepts, through to execution

Our Ideal Candidate:


 

  • Is detail oriented and extremely organized
  • Has the ability to multitask and manage several projects at a time
  • Has an ownership mindset, and hold yourself accountable for your commitments
  • Can thrive in a fast paced environment
  • Have a strong POV on content strategy, outfitting and how it comes to life through photography and design
  • Ability to articulate your vision to marketing, merchandising and creative
  • Thinks strategically and creates multiple concepts based on high-level strategies
  • Shows ownership, is a self-starter and proactive
  • Can identify creative opportunities in existing emails and ads, design and develop solutions quickly and present them back to stakeholders
  • Ability to connect the dots between key stakeholders

As an equal opportunity employer, we are committed to diversity in the workforce. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally recognized basis, including, but not limited to; race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law.

Apply online

Arts Council Napa Valley 501(c)3 is funded in part by the California Arts Council, a state agency, and the National Endowment for the Arts, a federal agency.

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