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Art Director

Posted by American Greetings ; Posted on 
Art Director
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Art Director

American Greetings | Napa, CA | Standing Offer

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Utilize own artistic ability, training and creativity to create original and high-quality art products for the Company in various assigned product categories
  • Apply creative processes to create unique cutting-edge products and product designs
  • Prepare layouts, sketches, mock-ups and other materials to illustrate new product concepts,
  • Suggest editorial and marketing tie-ins,
  • Manage the development of assigned products through internal and external resources, ensuring they release on time, meet all production requirements and established margin guidelines.
  • Assign creative assignments to freelance resources and insure that quality and execution of designs meets company standards
  • Communicate clear and accurate written print instructions to Graphic Design and Purchasing Departments to ensure correct printing of the product.
  • Manage workload and schedule of artists and photographers.
  • Manage the editorial, graphics and production needs of assigned products in conjunction with writer, graphic designers and purchasing buyers.
  • Understand standard Schurman licensing agreement. Monitor parameters as established in agreement. Negotiate licensing terms with artists and licensing agents that fall within pricing structure of company.
  • Adhere to cost/retail sales guidelines to ensure both high quality and high volume product sales, and participate in the review/analysis of booking reports, retail sales, carryover and Papyrus/Sales feedback.
  • Attend trade shows and press checks as needed
  • Keep current with trends in design, art, color, and product enhancement, as well as other market trends.

Experience Required:

  • 1-3 years experience as Art Director in card, gift or related industry.
  • Knowledge of pre-production, 4 color printing and special printing techniques.
  • Strong project management and negotiating skills are necessary.

Education Required:

Bachelor’s Degree in Fine Art or comparable experience

Apply online