Visit Napa Valley in association with Arts Council Napa Valley were honored by Visit California with a 2014 Poppy Award for Best Regional Collaborative Marketing Campaign
Just days after announcing a new formal strategic partnership in February, Visit Napa Valley in association with Arts Council Napa Valley were honored by Visit California with a 2014 Poppy Award for Best Regional Collaborative Marketing Campaign for our combined work in marketing and establishing Napa Valley Arts in April®.
An excerpt from the official Visit California press release announcing the award is included below.
“Visit California recently honored statewide destinations and attractions for outstanding tourism advertising, marketing and public relations programs.
‘Outstanding marketing programs like these are a big part of the reason that California is the leading tourism destination in the U.S.,” said Caroline Beteta, president and CEO of Visit California. “The Poppy Awards celebrate California’s innovative, creative spirit and raise the bar for travel marketing statewide and beyond. Congratulations to the winners and finalists whose ingenuity and hard work inspire our industry and visitors worldwide.’”