Americans For the Arts Handbook Released: The Experts' Guide to Marketing the Arts

Americans for the Arts | National |

The Experts’ Guide to Marketing the Arts (Paperback and PDF)
Today’s 21st century arts professionals have to do more than simply keep up with or embrace change. Instead, change must be anticipated, sought out, and invested in, or else we risk a decline in relevance, left behind by rising competitors. The explosive growth of social media and digital marketing—and their effect on how we live and work—has expanded our possibilities and made our jobs more exciting than ever before. 

With new trends came the need for a third edition of The Experts’ Guide to Marketing the Arts . The third edition of this guide provides you with the relevant tools to develop an effective marketing strategy, attract new audiences, and increase participation and revenue. 

Chapters cover:

  • Content Marketing
  • Website Management
  • Email Marketing
  • Social Media Marketing
  • Blogs, Podcasts and Video
  • Search and Display Advertising
  • Press and Public Relations
  • Quantitative and Qualitative Research and Databases

The PDF files will be e-mailed to you within one business day after your purchase. If you don't receive the link, please e-mail for assistance. No refunds will be granted after this email has been sent. 

Member Price: $50.00 NonMember Price: $55.00

Author: Alli Houseworth
Book Info: 170 pp, Paperback and PDF (2017)
Publisher: Americans for the Arts

Product # : TEG002


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Arts Council Napa Valley 501(c)3 is funded in part by the California Arts Council, a state agency, and the National Endowment for the Arts, a federal agency.


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